What Colors Say Global Guide per Color and Region: a Designer's Guide to Cultural Colors |
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| Author:
| Gonzalez, Isi |
| (various roles):
| Gonzalez, Isi |
| Cover Design by:
| Gonzalez, Isi |
| Created by:
| Gonzalez, Isi |
| Designed by:
| Gonzalez, Isi |
| ISBN: | 978-0-9990563-1-8 |
| Publication Date: | Jun 2017 |
| Publisher: | Isi Gonzalez Group LLC
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| Book Format: | Loose-leaf |
| List Price: | USD $49.95 |
Book Description:
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Did you know, color has the ability to trigger effects on the human mind and body, including attracting, repelling, stimulating, and soothing--making it a great tool for effective targeting.In messages, common reported failures in business and cross-cultural design are partially due to a lack of understanding of other cultures in which the business is conducted.Is critical, the risk of not taking a strategic look at color is the creation of confusion and undesired impacts on your...
More DescriptionDid you know, color has the ability to trigger effects on the human mind and body, including attracting, repelling, stimulating, and soothing--making it a great tool for effective targeting.In messages, common reported failures in business and cross-cultural design are partially due to a lack of understanding of other cultures in which the business is conducted.Is critical, the risk of not taking a strategic look at color is the creation of confusion and undesired impacts on your audience. However, the proper use of color does not guarantee success; color alone cannot make up for bad design.This piece should serve designers as a guide to color choices for effective international communications and design by highlighting keywords of the association of colors in specific countries, the best uses of each of the colors, possible implications of the use of a specific color.