What Customers Really Want Bridging the Gap Between What Your Company Offers and What Your Clients Crave |
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| Author:
| McKain, Scott |
| ISBN: | 978-0-7852-8836-7 |
| Publication Date: | Oct 2006 |
| Publisher: | Thomas Nelson Incorporated
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| Book Format: | Paperback |
| List Price: | USD $13.99 |
Book Description:
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Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.
Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.