What Great Salespeople Do: the Science of Selling Through Emotional Connection and the Power of Story |
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| Author:
| Bosworth, Michael T.
Zoldan, Ben |
| ISBN: | 978-0-07-176971-6 |
| Publication Date: | Jan 2012 |
| Publisher: | McGraw-Hill Education
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| Book Format: | Hardback |
| List Price: | USD $38.00 |
Book Description:
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From the creator of CustomerCentric Selling ”using the sales story to trigger positive cognitive reactions in prospects, build meaningful relationships, and close more sales
From the creator of CustomerCentric Selling ”using the sales story to trigger positive cognitive reactions in prospects, build meaningful relationships, and close more sales