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What Makes a Brand Authentic? the Example of the Body Shop

What Makes a Brand Authentic? the Example of the Body Shop( )
Author: Maute, Katharina
Borchers, Jennifer
ISBN:978-3-656-52086-3
Publication Date:Oct 2013
Publisher:GRIN Verlag GmbH
Book Format:Paperback
List Price:USD $24.50
Book Details
Pages:38
Physical Dimensions (W X L X H):5.83 x 8.27 x 0.09 Inches
Book Weight:0.14 Pounds



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