What Would Google Do? Reverse-Engineering the Fastest Growing Company in the History of the World |
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| Author:
| Jarvis, Jeff |
| ISBN: | 978-0-06-170969-2 |
| Publication Date: | Sep 2011 |
| Publisher: | HarperCollins Publishers
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| Imprint: | Harper Business |
| Book Format: | Paperback |
| List Price: | USD $15.99USD $15.99 |
Book Description:
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"Eye-opening, thought-provoking, and enlightening." --USA Today
"An indispensable guide to the business logic of the networked era." --Clay Shirky, author of Here Comes Everybody
"A stimulating exercise in thinking really, really big." --San Jose Mercury News
What Would Google Do is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest...
More Description
"Eye-opening, thought-provoking, and enlightening."
--USA Today
"An indispensable guide to the business logic of the networked era."
--Clay Shirky, author of Here Comes Everybody
"A stimulating exercise in thinking really, really big."
--San Jose Mercury News
What Would Google Do is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do is the business book that every leader or potential leader in every industry must read.