Why CRM Doesn't Work How to Win by Letting Customers Manage the Relationship |
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| Author:
| Newell, Frederick |
| Foreword by:
| Godin, Seth |
| Series title: | Bloomberg Ser. |
| ISBN: | 978-1-57660-132-7 |
| Publication Date: | Apr 2003 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Bloomberg Press |
| Book Format: | Hardback |
| List Price: | USD $29.95 |
Book Description:
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A bestselling author and international marketing consultant explains how great companies have shifted from the outdated, sales-oriented Customer Relationship Management (CRM) to the bold solution of Customer Management of Relationships (CMR) to satisfy and sell to today's customer.
A bestselling author and international marketing consultant explains how great companies have shifted from the outdated, sales-oriented Customer Relationship Management (CRM) to the bold solution of Customer Management of Relationships (CMR) to satisfy and sell to today's customer.