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Why the Bottom Line Isn't!

Why the Bottom Line Isn't!( )
Author: Ulrich, David
Smallwood, Norm
Ulrich, Dave
ISBN:978-1-280-36521-8
Publication Date:Jan 2003
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:USD $27.95
Book Description:

Offers a broad view of leadership and shareholder value based on multiple business disciplines

In "Why the Bottom Line Isn't!" authors Dave Ulrich and Norm Smallwood argue that sustainable shareholder value comes increasingly from assets not accounted for on an organization's balance sheet. These assets include a company's reputation, its ability to attract talent, and its ability to react quickly to new opportunities in the marketplace. "Why the Bottom Line Isn't!" harnesses...
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