Wiley International Encyclopedia of Marketing, 6 Volume Set |
|
| Editor-In-Chief:
| Sheth, Jagdish N.
Malhotra, Naresh |
| ISBN: | 978-1-4051-6178-7 |
| Publication Date: | Feb 2011 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley-Blackwell |
| Book Format: | Hardback |
| List Price: | USD $1200.00 |
Book Description:
|
With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.
With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.