Wine Markets Genres and Identities |
|
| Author:
| Hannan, Michael T.
Negro, Giacomo |
| As told to:
| Olzak, Susan |
| ISBN: | 978-0-231-20371-5 |
| Publication Date: | Feb 2022 |
| Publisher: | Columbia University Press
|
| Book Format: | Paperback |
| List Price: | USD $35.00 |
Book Description:
|
Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and data analysis, this book provides an unprecedented sociological account of the dynamics of wine markets. It shows how the concepts of genre and collective identity explain producers' choices, whether they are selling traditional or nonconventional wines.
Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and data analysis, this book provides an unprecedented sociological account of the dynamics of wine markets. It shows how the concepts of genre and collective identity explain producers' choices, whether they are selling traditional or nonconventional wines.