Wine Sales and Distribution The Secrets to Building a Consultative Selling Approach |
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| Author:
| Wagner, Paul
Crotts, John C.
Marlowe, Byron |
| ISBN: | 978-1-5381-1730-9 |
| Publication Date: | Jul 2019 |
| Publisher: | Rowman & Littlefield Publishers, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $140.00 |
Book Description:
|
Focusing on personal wine-selling skills, this practical guide explains every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. Based on six decades of combined experience, this manual will be invaluable for all those seeking to start or enhance a career in wine sales.
Focusing on personal wine-selling skills, this practical guide explains every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. Based on six decades of combined experience, this manual will be invaluable for all those seeking to start or enhance a career in wine sales.