Winning Through Platforms How to Succeed When Every Competitor Has One |
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| Author:
| Moser, Ted
Bloom, Charlotte
Akhtar, Omar |
| Foreword by:
| Aaker, David |
| Series title: | American Marketing Association Ser. |
| ISBN: | 978-1-80455-301-5 |
| Publication Date: | Dec 2023 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Paperback |
| List Price: | USD $23.99 |
Book Description:
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Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book - a how-to-win playbook - shows you the way.
Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book - a how-to-win playbook - shows you the way.