Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. Trías de Bes and Kotler present a unique, flexible A-F model for innovation for all companies that want to succeed in the global field.
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. Trías de Bes and Kotler present a unique, flexible A-F model for innovation for all companies that want to succeed in the global field.