Word of Mouth Marketing How Smart Companies Get People Talking |
|
| Author:
| Sernovitz, Andy |
| Foreword by:
| Godin, Seth |
| Afterword by:
| Kawasaki, Guy |
| ISBN: | 978-1-4195-9333-8 |
| Publication Date: | Nov 2006 |
| Publisher: | Kaplan Publishing
|
| Book Format: | Paperback |
| List Price: | USD $24.95 |
Book Description:
|
With straightforward advice and humour, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real ......
With straightforward advice and humour, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real ......