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Words That Work

It's Not What You Say, It's What People Hear

Words That Work( )
Author: Luntz, Frank I.
ISBN:978-1-4013-8502-6
Publication Date:Jan 2007
Publisher:Hyperion Press
Book Format:Downloadable audio file
List Price:USD $18.99
Book Description:

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing...
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