Words in Ads |
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| Author:
| Myers, Greg |
| ISBN: | 978-0-340-61444-0 |
| Publication Date: | Jul 1994 |
| Publisher: | Hodder Education Group
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| Book Format: | Paperback |
| List Price: | USD $24.95 |
Book Description:
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This lively and immensely readable text introduces students to ways of analyzing ads and helps them to situate ads in their social context. It draws on current work in cultural studies and literary stylistics, and emphasizes the active role of the audience and the intertextual links among ads and with other types of text. Examples are drawn from print and broadcast ads from around the world.
This lively and immensely readable text introduces students to ways of analyzing ads and helps them to situate ads in their social context. It draws on current work in cultural studies and literary stylistics, and emphasizes the active role of the audience and the intertextual links among ads and with other types of text. Examples are drawn from print and broadcast ads from around the world.