Introduce your students to the complex world of resort management with this comprehensive textbook that examines development, management, and ownership concerns in the resort field. The revised edition of this book includes new discussion of timeshares and mixed-use developments; the relationship between resorts and tourism development, especially in developing countries; the responsiveness of resorts to trends and lifestyle changes; crisis management; and green...
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Introduce your students to the complex world of resort management with this comprehensive textbook that examines development, management, and ownership concerns in the resort field. The revised edition of this book includes new discussion of timeshares and mixed-use developments; the relationship between resorts and tourism development, especially in developing countries; the responsiveness of resorts to trends and lifestyle changes; crisis management; and green practices. Examples and illustrations from around the world provide students with a global picture of the resort industry.
Students will:
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Follow the opening of a new resort from planning and development to "punchlist" checking and ownership acceptance, to handover to management for preopening and opening
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Learn about resort development in Europe, America, and Asia, with particular emphasis on China, Japan, and Thailand
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Examine the transformation of resorts from traditional forms to ecoresorts, theme parks, vacation clubs, and mixed-use properties