Writing for Public Relations and Strategic Communication |
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| Author:
| Thompson, William
Browning, Nicholas |
| ISBN: | 978-1-7935-1188-1 |
| Publication Date: | Aug 2021 |
| Publisher: | Cognella, Inc.
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| Imprint: | Cognella Academic Publishing |
| Book Format: | Paperback |
| List Price: | USD $94.95 |
Book Description:
|
Equips students with the knowledge, skills, and tools they need to write persuasively. Utilizing an audience-centred perspective, the book shows how persuasive writing emerges organically after critically assessing the goals of an organisation's message in light of its intended audience.
Equips students with the knowledge, skills, and tools they need to write persuasively. Utilizing an audience-centred perspective, the book shows how persuasive writing emerges organically after critically assessing the goals of an organisation's message in light of its intended audience.