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You Don't Own Me

How Mattel V. MGA Entertainment Exposed Barbie's Dark Side

You Don't Own Me( )
Author: Lobel, Orly
Publication Date:Nov 2017
Publisher:W. W. Norton & Company, Incorporated
Book Format:Hardback
List Price:USD $27.95
Book Description:

The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.

Book Details
Detailed Subjects: Antiques & Collectibles / Dolls
Law / Intellectual Property / General
Business & Economics / Labor
Physical Dimensions (W X L X H):6.63 x 9.36 x 0.975 Inches
Book Weight:1.15 Pounds

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