Your Ad Here The Cool Sell of Guerrilla Marketing |
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| Author:
| Serazio, Michael |
| Series title: | Postmillennial Pop Ser. |
| ISBN: | 978-0-8147-8590-4 |
| Publication Date: | Apr 2013 |
| Publisher: | New York University Press
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| Imprint: | NYU Press |
| Book Format: | Paperback |
| List Price: | USD $29.00 |
Book Description:
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Investigates the rise of guerrilla marketing as a way of understanding increasingly covert and interactive flows of commercial persuasion.
Investigates the rise of guerrilla marketing as a way of understanding increasingly covert and interactive flows of commercial persuasion.