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Viral Marketing

The Science of Sharing

Viral Marketing( )
Author: Nelson-Field, Karen
ISBN:978-0-19-552798-8
Publication Date:Oct 2013
Publisher:Oxford University Press, Incorporated
Book Format:Paperback
List Price:USD $26.00
Book Description:

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

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