Books By Clapp, Bruce A.

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1.		Marketing Financial Services : Building a Better Bank Strategies for Implementing a Marketing Process Author: Clapp, Bruce A. ISBN: 978-0-89982-636-3 Book Format: Hardback List Price: Contact Supplier contact Publisher: American Bankers Association Publication Date: Jan 2009 Quantity Note

2.		Shift Happens: the New Age of Bank Marketing How Changing Lifestyles and Customer... Author: Clapp, Bruce A. Vaglio, Nick ISBN: 978-1-4348-9015-3 Book Format: Paperback List Price: USD $24.95 Publisher: CreateSpace Independent Publishing Platform Publication Date: Jun 2008 Quantity Note