New Directions in Critical Marketing Studies |
|
| Editor:
| Tadajewski, Mark
Cluley, Robert |
| Series title: | SAGE Library in Marketing Ser. |
| ISBN: | 978-1-4462-7326-5 |
| Publication Date: | Oct 2013 |
| Publisher: | SAGE Publications, Limited
|
| Book Format: | Multiple-item retail product |
| List Price: | USD $1188.00 |
Book Description:
|
The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.
The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.