New Directions in Critical Marketing Studies
|Series title:||SAGE Library in Marketing Ser.|
|Publication Date:||Oct 2013|
| Publisher:||SAGE Publications, Limited|
| Book Format:||Hardback|
|List Price:||USD $1030.00|
| Book Description: |
The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.