Competitive Strategies Managing the Present, Imagining the Future |
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| Author:
| Valdani, Enrico
Arbore, Alessandro |
| Series title: | Bocconi on Management Ser. |
| ISBN: | 978-0-230-30164-1 |
| Publication Date: | Nov 2012 |
| Publisher: | Palgrave Macmillan Limited
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| Book Format: | Hardback |
| List Price: | AUD $158.95 |
Book Description:
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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position.
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position.