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Evaluating Marketing Actions and Outcomes
Evaluating Marketing Actions and Outcomes
(
)
Editor:
Woodside, Arch G.
Series title:
Advances in Business Marketing and Purchasing Ser.
ISBN:
978-0-7623-1046-3
Publication Date:
Sep 2003
Publisher:
Emerald Publishing Limited
Book Format:
Hardback
List Price:
AUD $295.95
Book Description:
Buy Now
Book Details
Pages:
672
Detailed Subjects:
Business & Economics / Marketing / General
Business & Economics / Customer Relations
Business & Economics / Total Quality Management
Business & Economics / Management
Physical Dimensions
(W X L X H)
:
15 x 22.5 cm
Book Weight:
1.134 Kilograms
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