Expanding Disciplinary Space: on the Potential of Critical Marketing |
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| Editor:
| Brownlie, Douglas
Hewer, Paul
Tadajewski, Mark |
| Series title: | Key Issues in Marketing Management Ser. |
| ISBN: | 978-0-415-81615-1 |
| Publication Date: | Apr 2013 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | AUD $247.00 |
Book Description:
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This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal of Marketing Management.
This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal of Marketing Management.