Gurus on Marketing |
|
| Author:
| Kermally, Sultan |
| Series title: | Thorogood Ser. |
| ISBN: | 978-1-85418-243-2 |
| Publication Date: | Nov 2003 |
| Publisher: | Thorogood
|
| Book Format: | Paperback |
| List Price: | AUD $39.99 |
Book Description:
|
An informed and incisive... one stop r'sum? of the major'gurus' who have had a critical influence on marketingthinking and development. This is much more than just aseries of summaries, Sultan has worked directly with manyof the figures in this book. It's enabled him tosummarise, contrast and comment on the key concepts withknowledge, ......
An informed and incisive... one stop r'sum? of the major'gurus' who have had a critical influence on marketingthinking and development. This is much more than just aseries of summaries, Sultan has worked directly with manyof the figures in this book. It's enabled him tosummarise, contrast and comment on the key concepts withknowledge, ......