Strategic Planning in Public Relations |
|
| Author:
| Knights, Kieran |
| Series title: | Thorogood Ser. |
| ISBN: | 978-1-85418-225-8 |
| Publication Date: | Aug 2001 |
| Publisher: | Thorogood
|
| Book Format: | Spiral bound |
| List Price: | AUD $530.00 |
Book Description:
|
Strategic planning is a fresh approach to PR. An approach that is fact-based and scientific, clearly presenting the arguments for a campaign proposal backed with evidence. This essential new Report provides an introduction to the 'new' topic of strategic planning in public relations. The aim is to provide you with valuable tips ......
Strategic planning is a fresh approach to PR. An approach that is fact-based and scientific, clearly presenting the arguments for a campaign proposal backed with evidence. This essential new Report provides an introduction to the 'new' topic of strategic planning in public relations. The aim is to provide you with valuable tips ......