Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector |
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| Editor:
| Panwar, Upendra Singh
Kumar, Raj
Ray, Nilanjan |
| Series title: | Advances in Marketing, Customer Relationship Management, and E-Services Ser. |
| ISBN: | 978-1-5225-0143-5 |
| Publication Date: | May 2016 |
| Publisher: | IGI Global
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| Book Format: | Hardback |
| List Price: | AUD $473.00 |
Book Description:
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Presents the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is designed for researchers, professionals, and academics actively involved in the service industry.
Presents the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is designed for researchers, professionals, and academics actively involved in the service industry.