Image and Emotion in Voter Decisions The Affect Agenda |
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| Author:
| Coleman, Renita
Wu, Denis |
| Series title: | Lexington Studies in Political Communication |
| ISBN: | 978-1-4985-1403-3 |
| Publication Date: | Aug 2016 |
| Publisher: | Rowman & Littlefield Publishing Group, Incorporated
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| Book Format: | Paperback |
| List Price: | AUD $111.00 |
Book Description:
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This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the media's image presentation of political candidates influences voting at both the aggregate and individual level.
This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the media's image presentation of political candidates influences voting at both the aggregate and individual level.