The Four Pillars of Politics Why Some Candidates Don't Win and Others Can't Lead |
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| Author:
| Kitchens, James T.
Powell, Larry |
| Series title: | Lexington Studies in Political Communication |
| ISBN: | 978-1-4985-0724-0 |
| Publication Date: | May 2017 |
| Publisher: | Rowman & Littlefield Publishing Group, Incorporated
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| Book Format: | Paperback |
| List Price: | AUD $101.00 |
Book Description:
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James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is ......
James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is ......