Inbound Marketing Get Found Using Google, Social Media, and Blogs |
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| Author:
| Halligan, Brian
Shah, Dharmesh |
| Foreword by:
| Scott, David Meerman |
| Series title: | New Rules Social Media Ser. |
| ISBN: | 978-0-470-49931-3 |
| Publication Date: | Sep 2009 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Hardback |
| List Price: | Contact Supplier contact
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Book Description:
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Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc.
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc.