Legends in Marketing: Jagdish N. Sheth |
|
| Editor:
| Krishnan, Balaji C. |
| Series title: | Legends in Marketing Ser. |
| ISBN: | 978-93-5150-071-1 |
| Publication Date: | Jan 2015 |
| Publisher: | SAGE Publications India Pvt, Ltd.
|
| Book Format: | Multiple-item retail product |
| List Price: | AUD $1665.00 |
Book Description:
|
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work.