Legends in Marketing: Shelby D. Hunt |
|
| Editor:
| Sheth, Jagdish N. |
| Series title: | Legends in Marketing Ser. |
| ISBN: | 978-81-321-0520-6 |
| Publication Date: | Mar 2011 |
| Publisher: | SAGE Publications India Pvt, Ltd.
|
| Book Format: | Multiple-item retail product |
| List Price: | AUD $1693.00 |
Book Description:
|
Providing insight and historical perspective into some of the greatest marketing thinkers of the 20th century, this set in the Legends in Marketing series reproduces the seminal work of Shelby Hunt.
Providing insight and historical perspective into some of the greatest marketing thinkers of the 20th century, this set in the Legends in Marketing series reproduces the seminal work of Shelby Hunt.