Marketing Ethics |
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| Editor:
| Smith, N. Craig
Murphy, Patrick E. |
| Series title: | SAGE Library in Marketing Ser. |
| ISBN: | 978-1-4462-0810-6 |
| Publication Date: | Sep 2012 |
| Publisher: | SAGE Publications, Limited
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| Book Format: | Multiple-item retail product |
| List Price: | AUD $1652.00 |
Book Description:
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The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing...
More DescriptionThe burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors′ introduction provides an overview of the literature included in the set as well as identifying directions for future research.