Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice |
|
| Author:
| Heeley, John |
| Series title: | Aspects of Tourism Ser. |
| ISBN: | 978-1-84541-492-4 |
| Publication Date: | Feb 2015 |
| Publisher: | Channel View Publications, Limited
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| Book Format: | Paperback |
| List Price: | AUD $68.95 |
Book Description:
|
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).