Global Advertising, Attitudes, and Audiences
|Series title:||Routledge Advances in Management and Business Studies|
|Publication Date:||Sep 2013|
| Book Format:||Paperback|
|List Price:||USD $54.95|
| Book Description: |
Global Advertising, Attitudes and Audiencesis a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage...