The End of Membership As We Know It Building the Fortune-Flipping, Must-Have Association of the Next Century |
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| Author:
| Sladek, Sarah L. |
| Series title: | ASAE/Jossey-Bass Ser. |
| ISBN: | 978-0-88034-343-5 |
| Publication Date: | Sep 2013 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Jossey-Bass |
| Book Format: | Hardback |
| List Price: | USD $25.95 |
Book Description:
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The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead as author Sarah Sladek so eloquently argues in The End of Membership As We Know It. But you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generational shifts in the workforce, social changes, and the technology-eased access to content and community.
The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead as author Sarah Sladek so eloquently argues in The End of Membership As We Know It. But you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generational shifts in the workforce, social changes, and the technology-eased access to content and community.