Approaches to Audiences A Reader |
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| Editor:
| Dickinson, Roger
Harindranath, Ramaswami
Linné, Olga |
| Series title: | Foundations in Media Ser. |
| ISBN: | 978-0-340-69224-0 |
| Publication Date: | Dec 1998 |
| Publisher: | Hodder Education Group
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| Book Format: | Hardback |
| List Price: | USD $143.00 |
Book Description:
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The study of mass media audiences has produced much of the liveliest and most influential media studies work of recent years. This Reader brings together some of the most important landmark articles and chapters which represent key steps in our understanding of media influence. It offers anoverview of the major traditions of research and presents summaries of up to the minute work written specifically for this volume by key authors working in the field. Part one looks at the impact and...
More DescriptionThe study of mass media audiences has produced much of the liveliest and most influential media studies work of recent years. This Reader brings together some of the most important landmark articles and chapters which represent key steps in our understanding of media influence. It offers anoverview of the major traditions of research and presents summaries of up to the minute work written specifically for this volume by key authors working in the field. Part one looks at the impact and influence of the media on society, Parp two looks at studies of the individual in the audience andParp three looks at audiences in from perspectives of cultures, communities and families.