Approaches to Audiences A Reader |
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| Editor:
| Dickinson, Roger
Harindranath, Ramaswami
Linné, Olga |
| Series title: | Foundations in Media Ser. |
| ISBN: | 978-0-340-69225-7 |
| Publication Date: | Dec 1998 |
| Publisher: | Hodder Education Group
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| Book Format: | Paperback |
| List Price: | USD $35.00 |
Book Description:
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This book offers a comprehensive survey of contemporary academic audience research along with a brief account of its history and development. Looking at such major themes as social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, and families and households, the book presents a group of key studies on relevant topics, followed by a specially commissioned critical analysis written by a top expert in the field.
This book offers a comprehensive survey of contemporary academic audience research along with a brief account of its history and development. Looking at such major themes as social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, and families and households, the book presents a group of key studies on relevant topics, followed by a specially commissioned critical analysis written by a top expert in the field.