Big Brands, Big Trouble Lessons Learned the Hard Way |
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| Author:
| Trout, Jack |
| ISBN: | 978-0-471-26303-6 |
| Publication Date: | Nov 2002 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Paperback |
| List Price: | USD $32.00 |
Book Description:
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Jack Trout, the "king of positioning," identifies the hard–learned lessons within household name brand blunders––ranging from Levi′s to General Motors to Sears to Crest. In Big Brands Big Trouble, he gives managers and marketers the benefit of his first–hand knowledge by revealing how to avoid landmines when building or securing a lasting brand.
Jack Trout, the "king of positioning," identifies the hard–learned lessons within household name brand blunders––ranging from Levi′s to General Motors to Sears to Crest. In Big Brands Big Trouble, he gives managers and marketers the benefit of his first–hand knowledge by revealing how to avoid landmines when building or securing a lasting brand.