Building Corporate Identity, Image and Reputation in the Digital Era |
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| Editor:
| Melewar, T. C.
Dennis, Charles
Foroudi, Pantea |
| Series title: | Routledge Studies in Marketing Ser. |
| ISBN: | 978-1-000-38217-4 |
| Publication Date: | Jul 2021 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $48.95 |
Book Description:
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Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.