Competitive Marketing (RLE Marketing) A Strategic Approach |
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| Author:
| O'Shaughnessy, John |
| Series title: | Routledge Library Editions: Marketing Ser. |
| ISBN: | 978-1-317-64601-3 |
| Publication Date: | Sep 2014 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Ebook |
| List Price: | USD $52.95 |
Book Description:
|
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.