Managing Marketing Information (RLE Marketing) |
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| Author:
| Piercy, Nigel
Evans, Martin |
| Series title: | Routledge Library Editions: Marketing Ser. |
| ISBN: | 978-1-317-64534-4 |
| Publication Date: | Sep 2014 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $52.95 |
Book Description:
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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.