Competitive Strategies Managing the Present, Imagining the Future |
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| Author:
| Valdani, E.
Arbore, A. |
| Series title: | Bocconi on Management Ser. |
| ISBN: | 978-1-349-33727-9 |
| Publication Date: | Nov 2012 |
| Publisher: | Palgrave Macmillan Limited
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| Imprint: | Palgrave Macmillan |
| Book Format: | Paperback |
| List Price: | USD $105.00USD $54.99 |
Book Description:
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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.