Contemporary Perspectives on Corporate Marketing Contemplating Corporate Branding, Marketing and Communications in the 21st Century |
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| Editor:
| Balmer, John M. T.
Illia, Laura
González del Valle Brena, Almudena |
| Series title: | Routledge Interpretive Marketing Research Ser. |
| ISBN: | 978-1-135-10060-5 |
| Publication Date: | Jul 2013 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $59.95 |
Book Description:
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Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.
Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.