Database Marketing Analyzing and Managing Customers |
|
| Author:
| Blattberg, Robert C.
Kim, Byung-Do
Neslin, Scott A. |
| Series title: | International Series in Quantitative Marketing Ser. |
| ISBN: | 978-0-387-72578-9 |
| Publication Date: | Jan 2008 |
| Publisher: | Springer New York
|
| Imprint: | Springer |
| Book Format: | Hardback |
| List Price: | USD $199.99 |
Book Description:
|
Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.