Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies |
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| Editor:
| Ding, Min
Eliashberg, Jehoshua
Stremersch, Stefan |
| Series title: | International Series in Quantitative Marketing Ser. |
| ISBN: | 978-1-4939-5230-4 |
| Publication Date: | Aug 2016 |
| Publisher: | Springer New York
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| Imprint: | Springer |
| Book Format: | Paperback |
| List Price: | USD $219.99USD $199.99 |
Book Description:
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This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.
This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.