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Developing Relationships, Personalization, and Data Herald in Marketing 5. 0

Developing Relationships, Personalization, and Data Herald in Marketing 5. 0( )
Editor: Kaur, Jasmine
Jindal, Priya
Singh, Amandeep
Series title:Advances in Marketing, Customer Relationship Management, and E-Services Ser.
ISBN:978-1-6684-4499-3
Publication Date:Jun 2022
Publisher:IGI Global
Imprint:Business Science Reference
Book Format:Digital download and online
List Price:USD $250.00
Book Description:

Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to...
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Book Details
Pages:327
Physical Dimensions (W X L X H):7 x 10 Inches



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