Frugal Innovation and the New Product Development Process Insights from Indonesia |
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| Author:
| Cadeddu, Stephanie B. M.
Donovan, Jerome D.
Topple, Cheree
de Waal, Gerrit A.
Masli, Eryadi K. |
| Series title: | Routledge Advances in Management and Business Studies |
| ISBN: | 978-0-429-67118-0 |
| Publication Date: | Jan 2019 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $54.95USD $190.00USD $190.00 |
Book Description:
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This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.
This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.