How to Write Successful Fundraising Letters

For busy fundraisers, writing letters of appeal can be confusingand laborious. Now, a guide from the nation's premierletter-writing tutor--direct mail expert Mal Warwick--showsfundraisers what makes the best letters work. Whether its generaladvice about the most effective mail strategies, or specific advicefor those interested in the details of a direct mail campaign,Warwick keeps fundraisers on track when he reminds: "You're writingfor results--not a Pulitzer Prize." In...
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For busy fundraisers, writing letters of appeal can be confusingand laborious. Now, a guide from the nation's premierletter-writing tutor--direct mail expert Mal Warwick--showsfundraisers what makes the best letters work. Whether its generaladvice about the most effective mail strategies, or specific advicefor those interested in the details of a direct mail campaign,Warwick keeps fundraisers on track when he reminds: "You're writingfor results--not a Pulitzer Prize."

In How to Write Successful Fundraising Letters, Warwick'sstep-by-step model for writing a successful appeal walks youthrough the critical stages; his topics range from laying thegroundwork for a prosperous campaign all the way through to theimportance of thanking donors. Supported by an extensive collectionof model letters, Warwick's no-nonsense, jargon-free work hashelped thousands of fundraisers achieve results.

Read a review written by Charity Channel Founder/CEOStephen C. Nill:

http://charitychannel.com/publish/templates/?a=471&z=25